If you haven't already caught wind of the news, Toyota will absorb the youth-focused Scion brand after thirteen years. Beginning next month, most Scion models will be rebranded as Toyota. If you currently have a warranty, finance or lease agreement, Toyota will absorb those too.
“This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network,” announced Jim Lentz -- founding vice president of Scion and now CEO of Toyota Motor North America -- in a press release. “I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I’m very proud because that’s exactly what we have accomplished."
Have any questions? Please don't hesitate to reach out to our team by calling 888-459-3070. Also, be sure to check out our new inventory and watch for the new models to start rolling in.
